Harley-Davidson

Milwaukee, WI
Corporate
Website Contact
Company Information

Address:
3700 W Juneau Ave
Milwaukee, WI 53208

Best Contact Method:
Motorcycle industry events with follow-up brand experience-focused demonstrations.

Decision Makers:
IT/Engineering Systems managers, Marketing communications heads, Dealer development team.

Budget Considerations:
Budgets focusing on maintaining Harley's brand excellence and engineering prowess.

Pain Points & Solutions
Pain Points

Coordinating design changes across engineering and production teams, engaging international dealer network, maintaining brand quality in customer communications.

Solutions

Engineering design review systems with audio fidelity for engine sounds, global dealer communication platform, brand experience centers.

Outreach Strategy

Direct outreach to Marketing communications heads highlighting brand experience. Engineering Systems managers outreach focused on design collaboration.

Insights & Recommendations

Key in on speed and brand experience: faster design cycles through collaboration, and high-quality dealer communications reflecting premium brand values.

Key Differentiators

Iconic motorcycle manufacturer needing design collaboration and global marketing/dealer communications.

Competitor Information

AVI Systems, CTI, Diversified.

Notes

Launching electric motorcycle line; excellent timing for enhanced design and marketing collaboration technology.

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