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Illinois
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Pain Points
Coordinating design changes across engineering and production teams, engaging international dealer network, maintaining brand quality in customer communications.
Pain Point Solutions
Engineering design review systems with audio fidelity for engine sounds, global dealer communication platform, brand experience centers.
Outreach Strategy
Direct outreach to Marketing communications heads highlighting brand experience. Engineering Systems managers outreach focused on design collaboration.
Insights & Recommendations
Key in on speed and brand experience: faster design cycles through collaboration, and high-quality dealer communications reflecting premium brand values.
Decision Makers
IT/Engineering Systems managers, Marketing communications heads, Dealer development team.
Budget Considerations
Budgets focusing on maintaining Harley's brand excellence and engineering prowess.
Key Differentiators
Iconic motorcycle manufacturer needing design collaboration and global marketing/dealer communications.
Competitor Information
AVI Systems, CTI, Diversified.
Notes
Launching electric motorcycle line; excellent timing for enhanced design and marketing collaboration technology.
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