Brunswick Corporation

Mettawa, IL
Corporate
Website Contact
Company Information

Address:
26125 N Riverwoods Blvd
Mettawa, IL 60045

Best Contact Method:
Marine industry events with follow-up product design collaboration demonstrations.

Decision Makers:
IT/AV services, Engineering project leads, Dealer development team.

Budget Considerations:
Budgets that favor tech aiding in design and sales cycles with clear ROI metrics.

Pain Points & Solutions
Pain Points

Design teams in different locations struggling to collaborate, dealer training consistency challenges, product visualization limitations in sales presentations.

Solutions

Engineering design collaboration platforms, dealer training broadcast system, immersive product demonstration technology.

Outreach Strategy

Direct outreach to Engineering project leads highlighting design integration benefits. Sales enablement communications focused on dealer education ROI.

Insights & Recommendations

Focus on innovation and sales enablement: better AV helps speed up product development and allows compelling virtual product presentations.

Key Differentiators

Marine and recreational product manufacturer requiring engineering collaboration and dealer training.

Competitor Information

AVI Systems, CTI, Diversified.

Notes

Launching new product lines; excellent timing for enhanced design collaboration and training technology.

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