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Segment
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Corporate
Education
Government
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Illinois
Wisconsin
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Pain Points
Quickly training store managers nationwide on initiatives, enabling buyers/merchandisers to conference with vendors, merchandise visualization challenges.
Pain Point Solutions
Store operations training broadcast platform, vendor collaboration rooms with color-accurate displays, merchandising review technology.
Outreach Strategy
Direct outreach to Retail Operations managers highlighting training consistency. IT infrastructure team communications focused on operational efficiency.
Insights & Recommendations
Highlight speed-to-market and cost savings: show how an AV platform can slash the time to train all stores on new promotions.
Decision Makers
IT infrastructure team, Retail Operations managers, Merchandising directors.
Budget Considerations
Budgets geared toward tools that directly or indirectly improve store performance and speed to market.
Key Differentiators
Major retailer with corporate offices coordinating with hundreds of stores nationwide.
Competitor Information
AVI Systems, CTI, Diversified.
Notes
Expanding e-commerce operations; excellent timing for enhanced cross-channel merchandising collaboration.
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