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Corporate
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Illinois
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Pain Points
Coordinating sales offices nationwide, ensuring demo centers showcase cutting-edge technology, training sales teams on new product offerings effectively.
Pain Point Solutions
Advanced demonstration room technology, sales training broadcast platform, integrated digital signage system for corporate communications.
Outreach Strategy
Partnership-focused outreach emphasizing mutual benefits and market development. Target internal IT and demo-lab managers.
Insights & Recommendations
Focus on innovative features and partnerships - offer to pilot emerging AV tech that CDW can internally adopt and then confidently sell to others.
Decision Makers
Internal IT directors, Demo-lab managers, Sales enablement team.
Budget Considerations
Budgets for state-of-the-art systems that double as product showcases for clients.
Key Differentiators
Technology reseller with internal needs for offices and demo centers.
Competitor Information
Already partners with many manufacturers; position as complementary expertise.
Notes
Technology partner relationship opportunity rather than traditional customer.
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