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Pain Points
Hybrid work challenges with outdated systems, difficulty integrating AV with existing IT infrastructure, cybersecurity risks, complex systems hard to operate by non-technical staff.
Pain Point Solutions
Modern Zoom/Teams-certified rooms, seamless IT/cloud integration with cybersecurity audits, staff training programs, AI-driven room automation, IoT-enabled predictive maintenance.
Outreach Strategy
LinkedIn outreach to IT directors focused on ROI and operational efficiency. Email campaign highlighting how poor AV affects collaboration and decision-making. Follow up with case studies showing ROI.
Insights & Recommendations
Emphasize ROI (reducing downtime in meetings can save millions), operational efficiency, and compliance (HIPAA). Show how modern AV can streamline meetings and training, improving productivity.
Decision Makers
CIO/IT directors, Facilities managers, Procurement officers with CFO oversight on technology budgets.
Budget Considerations
Large Fortune 100 budget but with strong focus on cost-effective technology investments and clear ROI metrics.
Key Differentiators
Extensive healthcare operations requiring secure, reliable communications, multiple locations that need standardization.
Competitor Information
Midwest Technology, AV Chicago, Chicago Computer Supply.
Notes
Recently underwent digital transformation initiative; timing is ideal for AV upgrade pitch.
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